In this little series on tips & tricks for search engine optimisation (SEO), we are going to help you get the knack of a few key ruses and tools. In a jiffy you will learn what it takes to be visible for Google and other search engines.
Part 1: Look for Keywords
This is the most important factor when it comes to SEO. Pay a great deal of attention here so, as these are the basics you’ll build upon later.
It is important to understand which keywords potential customers of yours may use. These search words are what you should use for your shop name and products so that people can find you.
1. First you should collect keywords. What are your t-shirts about? Is there an underlying theme to your shop? Which terminology relates to this theme? For more inspiration, have a look at uber-suggest.
2. Check monthly searches for each keyword with the Adwords Tool. Depending on what you have on offer, add words such as “t-shirts”, “hoodies“ or “tops“.
When selecting keywords, which nobody or only few people actually look for, then your shop will only get a few visitors (or none at all). And if the nature of your keywords is to general or vague, competition with other sites using the same keywords will be too strong. Using keywords such as ‘t-shirt’ or ‘funny t-shirt’ will not put you top of the Google search list since there is too much competition. The trick is to find adequate search words which a) describe exactly what you sell, and b) are not too conventional.
3. You can check on the search volume of keywords with Google Insights as well.
4. Now establish a list of those keywords which best describe the products in your shop. If necessary, take this as a chance to rethink your concept of products to make them more useful. Changes of product names, descriptions and tags work best to increase the ‘search-ability’ of your products. And if you don’t have time to change all products in your shop, it’s still worth considering a change of describing your most promising ones. Those flagship products often work as a figurehead for the sales of other products in the shop.
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