So, you have a good shop and an excellent brand identity. You are engaging with your customers and you have a clear idea of what you are about. But you need products to sell and thinking of fresh ideas can be difficult. This is where hot topics research comes in handy. This short article is designed to help you find new ideas to keep your business growing and relevant.
The first step is to not forget your brand identity. Yes orange may be popular right now but your shop is all about blue and if you suddenly switch to orange you can turn off your existing customers, at least you would confuse them. So, whenever you do your hot topics research you have to keep in mind what your shop is about. Everything we suggest here is going to be simple and easy to implement as this is just an introduction.
First, keep your ears and eyes open. You may notice among your friends and family that certain trends, memes and other things may be suddenly popular. Also keep an eye on the news and on your various social sites. You may catch the next meme just as it is starting if you are observant enough. If you feel this meme or major event applies to your shop, take advantage of it and make designs and products around it. Being first on the scene with the t-shirt that has that new meme may make your year.
Second, we recommend you keep a close eye on your site’s analytics. If you have a separate website we suggest you install Google Analytics upon it. This will let you see how many visitors you have, and more importantly what they are searching for. Keep a very close eye on your search query report as it will let you see what is currently popular and is driving traffic to your site. If you find most of your customers are looking for “blue fish” then maybe it’s time to have some “blue fish” products?
Next, we suggest you keep a close eye on trending topics. Go to major social sites like twitter, Facebook, reddit and others to see what is currently popular or becoming popular. There are various tools and websites available to show you trending data and there’s websites like knowyourmeme.com that track meme’s as well. Overall, you just want to keep a close eye on trending topics and try to catch the wave. If you keep your ears and eyes open you will find topics that are highly relevant and could potentially make you a lot of money.
The post Marketing Tip Tuesday – Brand: Researching Hot Topics appeared first on The US Spreadshirt Blog.